Your website and its listings on Google
It is important that you fire-up your website and make itslistings more visible to people on Google and other search engines. People will generally congregate to the sites with the higher listings. You can achieve good results through Search Engine Marketing, SEM, which, in essence, serves to get more visitors to your website. SEM combines between search engine optimization (SEO) and promotion, and it is a necessary though long drawn effort.
Let us say your company is XYZ Electric, and you have a website
People looking for an electrical contractor may not find you. Why? Because there are fortyother companies listed ahead of you on Google and other search engines. They get listed ahead of you through their efforts in SEM . If you engage in search engine marketing long enough, and with adequate knowhow, not only would you raise XYZ Electric’s listing a few notches, but people hitting on other key phrases of your designation,such as for example “electro-magnetic consultant”, would be directed to your listing as well. That would have been a key phrase, electro-magnetic consultant, that you would have used repeatedly in conjunction with your site.
Witness the magic of SEM
Not only can you get XYZ Electric’s listing to the top of the heap, but you can also get a separate listing for your “Contact Us” tab, for example, making it a one click entry into your “Contact Us” page, as against at least two for your competitors. Thus, If you were to look up any large corporation on Google, you would see that they practically monopolize the first Google page with their links, using their various department names as well as key phrases representing their services.
How does it work?
Search engines use intelligent crawlers described as “spiders” (computer programs) that gobble up the billions of web pages on the net and then use ranking algorithms that calculate the number and order of searches that result in the ranking of listings. Thus the XYZ Electric listing gets lost in the shuffle initially, but when the XYZ site starts getting hits particularly buyers and repeat hits, which the computer programs can discern, the rankings gradually improve.
Where would the hits come from?
That is the essence of “marketing” in search engine marketing. SEO experts cite a multitude of ways to achieve a gradual ascent in the rankings. These can start with optimizing the website, monitoring the site’s positioning on a regular basis, studies of the search trends in a specific field, how many competing websites are going after the same key phrases, and detailed analysis and planning of how targeted viewers are going to be captured.
People choose from the first 3 search pages
With 10 search listings per page, many buyers will choose from the first page, the rest going to the second page, some filtering to the third. The issue clearly becomes that of the number of companies that are listed ahead of you in your field. As we have described, results do not come overnight, so the sooner you get involved, the higher your listing, and the less invisible you become.
