MARKETING CONSULTINGAt Avenues Consult, we execute a 6-tier logical program as the highlight of our marketing consulting service that can lead to a higher market share and brand equity. Every step has been carefully knit into intellectualized sequences that make perfect business sense for the most favorable results Step 1: Strategic Marketing Planning - The first step concentrates on the carrying out of meticulous research, spanning through areas like market research, industry research and dynamic analysis, competitor analysis, product/service analysis and mapping and target groups or client groups identification. A team of experienced marketing experts have been dedicated to collect necessary data for the creation of the perfect strategic marketing plan. Step 2: Brand Building Strategy - The second step is about analyzing the results of the constructed marketing plan and proceeding towards a statistical analysis of pricing strategy, brand positioning and competitor pricing of products or services and marketing dynamics. Step 3: Marketing Strategy Management - This step is a process of testing the strategy of resource allocation and product/service evaluation in real market conditions by launching a soft product with a narrow target audience in mind. This allows us to understand the areas of improvisation well enough to restructure the strategy, positioning and pricing of the product or service until it yields positive results. Step 4: ROI Management - At this stage, the smallest of mistakes like an underestimated ROI or even an overestimated ROI can prove costly, in spite of your offer of an impeccable product or service. Most companies fail to see that every product/service related ROI commonly follows a sine wave that increases to a certain degree, peaks significantly and then starts dropping down - a fact that most marketing consultants conceal conveniently. Innovating your products or services is a high-risk task during such ROI fluctuations. This is where our next step of maintaining your ROI index at a constant level comes in. Step 5: Marketing Channel Strategy Management - Here, various marketing and distribution processes like marketing plan, budget planning and public relations planning are identified to be fused with affiliate management strategies, reward management strategies and return asset management strategies. Step 6: Packaging & Presentation - No matter how bad an apple may taste, but if it looks juicy and inviting, there's no stopping it from being sold. Packaging and presentation is a key factor that determines sales. Our final step involves brand identity designing, product package designing, sales & marketing collateral designing and web-based marketing & advertising designing. |